Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential), the leader in innovation and growth in the life insurance industry in the country, has been awarded once again by the Superbrand Marketing International, Inc. (SMI) its prestigious Superbrand Seal of Excellence. Philippine Prudential remains to be the only life insurance company to be given this distinction for four consecutive times – for the 2009-2010, 2011-2012, 2013-2014 awarding periods and now, for the 2015-2016 awarding period. The formal awarding ceremony was attended by Philippine Prudential President and CEO Gregorio D. Mercado. He received the certificate of excellence from SMI Chairman Karl McLean and Marketing Director Kenneth Rocete. Superbrands is the only international award-giving body on Marketing and Branding in the Philippines.
Photo above shows Philippine Prudential President and CEO Gregorio D. Mercado being awarded the Superbrands Certificate of Excellence by SMI Chairman Karl McLean and Marketing Director Kenneth Rocete.